PR Should Own Word of Mouth

BuzzMetrics CEO Jonathan Carson says the PR function should own word-of-mouth marketing ...

... But first, we first have to move past our single-minded focus on media relations and embrace the entire communications mix.

I agree 100 percent. The problem is that many practioners -- and clients, too -- believe that WOM takes too long. They want that "home run" clip.

Click here for Jonathan's full article. It's an interesting read.

Thanks to Constantin Basturea for the link.

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