Stop What You're Doing And Read This

People who are blog-savvy and who write or read lots of blogs know all about Shel Israel and Robert Scoble's Naked Conversations blog.

If that's you, it's okay to stop reading now. Everyone else, listen up.

Naked Conversations is an interest concept. Israel and Scoble are influential bloggers who are writing a book about blogging and its impact on customer communication by posting chapters on a blog to get feedback and input.

The latest chapter is called "Survival of the Publicists," and it's a must read for anyone who works in PR or corporate communications. Here's a snippet:

"We think many PR organizations have spent way-too-long hacking in the wrong jungles. There are too many tactics which have become obsolete, expensive, ineffective and ethically questionable ...

"The money wasted on hokey promotions and gimmicks can be channeled into R&D to make better products and R&D departmental bloggers can be made smarter by listening to customers. More important, worthless corporate monologues can be easily transformed into mutually beneficial dialogues."

Very well put.

I urge you to stop what you're doing and check it out here.

If you need a code for your timesheet, use "Professional Development." Or, just write "Saving the Firm" in the space provided.

Technorati Tags: PR, Public Relations, Blogging