Full Disclosure And Journalists Who Blog

As I predicted, Loren Steffey's new blog at the Houston Chronicle, called Full Disclosure, has so far been the kind of coverage you DON'T want for your client.

He's taken some tough shots at companies such as BP and Citibank. Deserved, maybe. But tough nonetheless.

Journalists who blog will often be the most interesting, because they spend the time and effort to interview, investigate and research topics.

But as I mentioned here, they're also likely to be much more critical on their blogs than they are in print.

Once journo-bloggers get comfortable with the medium, I predict we'll see even tougher scrutiny of companies and business people.

Technorati Tags: PR, Public Relations, Houston Chronicle, Houston Agencies, BP, Citibank