A Big Day For qtags

Thursday was a big day for my client qtags.

First, Stephen Baker of BusinessWeek interviewed company co-founder and president Allison Gower.

They spoke for about 30 minutes about Allison's blog, the lessons she's learned from blogging as a startup and the role that the blog plays in qtags' communications mix.

He also was interested in the qtags idea itself and its applications for integrating traditional and mobile marketing.

Not sure where that interview will be used -- if at all -- but it's nice to see that a tech-savvy reporter sees the value in qtags.

Then, midday yesterday, one of my favorite advertising blogs, AdPulp, mentioned qtags and included a description of how it works in a post called "Text To Remember."

Is this the beginning of "buzz?" I don't know ... I prefer to see it as validation that blogging can help open conversations.

Technorati Tags: PR, Public Relations, QTags, Advertising, Marketing, Texting, Blogging