Maybe I Missed The Boat On Podcasting

PR blogger and podcasting pioneer Shel Holtz today linked to a study by the Diffusion Group that predicts the U.S. audience for podcasts will reach 60 million by the year 2010.

Wow. Will I be the only person in America not plugged in?

Here's a quote from Shel's post:

"Podcasting provides the big boys with the ability to give audiences content they can listen to at their convenience, but it also provides very narrowcasted audiences—like public relations practitioners seeking commentary about online communication—with content they’re simply never going to get from the big media players."

Agreed. As a big believer in niche marketing, I shouldn't dismiss podcasts ... even if I don't listen myself. I made the same mistake that I often point out in other marketers.

Technorati Tags: Podcasting, Public Relations, Marketing, Advertising