Interesting points about a blogging policy for employees

We typically think of a corporate blogging policy as one that details how employees should blog, right?

But what about comments on other people's blogs? Especially when the IP address clearly identifies employees as representatives of a particular company?

Jeremy Pepper and Mike Driehorst cover the topic here and here, based on a recent incident with Alaska Airlines. Both are good reads and well worth your time if you are a corporate communicator or human resources professional.

Technorati Tags: Public Relations, PR, Blogging, Employee Communications