Open your eyes to the next wave of PR bloggers

I recently checked out two fairly new additions to the PR chatter business -- Bacon's Blog by Chris Thilk and The Daily 'Dog, an online roundup from the Bulldog Reporter.

Both have "public relations" blog rolls that feature the same ol' folks -- Steve Rubel (of course), Jeremy Pepper, Mike Manuel, Elizabeth Albrycht, Shel Holtz, BL Ochman and so on.

Those are all fine bloggers, though I would argue that a couple of those blogs aren't PR-focused at all.

But why no recognition for the up-and-coming PR bloggers who -- in my opinion -- are having a tremendous impact on the voice and vision of the industry?

Why isn't Scott Baradell of Media Orchard listed? Why isn't Mason Cole of Vy Blog listed? Gary Goldhammer of Below the Fold? Steve Silvers of Scatterbox? Eric Eggerston of Mutually Inclusive PR?

This is something that's bothered me for some time.

These bloggers are leading the next wave, with analysis and insight that is unique to their particular backgrounds and experiences. And their content tends to be more applicable and accessible to a wider audience than the heavy tech focus of the first-wave "A-listers."

Yet they are often overlooked.

It's time to widen the circle a bit and give some room to the "next wavers" of PR blogging. They deserve recognition and respect.

Quick hit: If you're putting together a PR blog roll, look beyond the obvious and dig a little. Don't just copy someone else's list ... go to the PubSub PR list or Technorati's list of public relations blogs and read the ones you're not familiar with.

There's some good stuff there. Spread the word.

Technorati Tags: Public Relations, PR, Blogging