Another view on coal mine disaster and crisis communications

I didn't comment on last week's coal mine disaster in West Virigina and its PR implications ... in part because I hadn't followed the story closely, but also because I hate to second-guess people in crisis communications situations.

Part of that reluctance comes from my own experience. I've seen first-hand how easy it is to lose control of a situation that mushrooms quickly, even when you're prepared.

That's why I thought Ike Pigott's viewpoint was so interesting.

Ike takes a different approach than other PR bloggers, based upon his recent experience as a Red Cross communicator being overwhelmed by Hurricane Katrina.

He says the media today will run with what they have, and preparation is no guardian against leaks from people who think they are helping (click here for his full post).

I agree ... and I think we'll see more situations like the one in West Virginia in the future, rather than fewer.

The ability to communicate quickly is so prevalent today -- with cell phones, IMs, text messaging, video, etc. And the pressure is on the media to respond quickly and stay ahead of the competition.

It was much easier to control information back in the day. Now, anyone on the scene with a decent cell phone can spread rumors faster than any PR person can close them down.

Technorati Tags: Public Relations, PR