'Guns for tickets' PR idea is shot full of holes

The Philadelphia 76ers are planning a "Guns for Tickets" promotion ... bring a gun to a police station, get vouchers good for two free tickets to an NBA game:

"If we get one [gun], it's a successful program," said Billy King, the team's president. "If we get one, if we get a thousand, whatever we get that's going to be good enough."

Is this a good marketing program? A smart PR effort? I just don't see how the team and the league can benefit from associating themselves with firearms and the people who use them.

After all, this program doesn't "target" -- pardon the pun -- rural hunters or affluent sportsmen. It's an effort to get guns off the streets.

And for what purpose? Is it really true that getting one gun is "good enough?" Last year, there were nearly 400 murders in Philadelphia.

I think this promotion is full of holes and a bad PR move. And I'm not the only one.

What do you think?

Quick hit: I seem to be stuck on an NBA/gun theme lately!

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