Tune in to NYPD Q ... qtags, that is

The New York City Police Department is using qtags to add interactivity to its recruitment advertising.

Digital signage around the city features images of NYPD officers in a variety of activities, along with a call to action to text NYPD to 78247 (q-t-a-g-s).

Go ahead ... give it a try. It's easy. And it doesn't matter what kind of mobile phone you have, or who your provider is (as long as you are in North America).

The return response provides an additional call to action, along with a weblink for more information.

If you'd like to see the video ad, click here.

Quick hit: What's cool about this? Advertisers are beginning to recognize that the qtags platform is able to handle custom campaigns across a range of different programs -- couponing, bookmarking, appreciation, engagement, etc.