American Express connects with customers through unique cardholder program

What if you could mobilize your customers or clients on a project designed to build community and improve the world around us, at the same time?

Interesting, huh?

That's what American Express is doing with The Members Project, a unique "give-back" program that will donate up to $5 million to fund the charitable project recommended by -- and voted on -- by cardholders.

Unlike some of the silly "create your own video" type of projects, this interactive effort has some real benefit while connecting the American Express customer base to the brand in a deeper way.

Great idea. I'll be watching.

Want to learn more? Click here.